source: the straits times
let me give you a run down of the result.
first off, the top seller, toyota. the management over at borneo motors are smiling away. this is the fifth consecutive year that toyota has kept the crown. in my opinion, the success of borneo motors is attributed to singapore's aging population. the more uncles there are, the more sales for borneo motors. why? because toyota is a uncle-only car!
onto the second spot. honda. i am disappointed once again. honda is still at number 2. however, their sales have been steady over the years. i guess that could be due to fact that more young punks are buying honda. just look at the number of fit/jazz on the roads. also, let's not forget about their civic hybrid. demand for it (uncles included) has seen kah motors taking in a 160% increased in sales! *clap* anyway, my favourite is still the honda civic type r (jdm). i personally feel honda is more technologically advanced than toyota so i hope to see them do pretty well this year. my first car could very well be a honda. *wink*
third is the old boring nissan. i reckon it's 'the' other uncle's car. it got this spot simply because many uncles are buying their froggy-looking latio (please, it's not 'la-ti-o' but 'la-xio'). tan chong is generous at giving freebies for its latio. so i guess that has helped it clinch the third spot. enough said, i never like nissan.
fourth is mitsubishi. this is one of c&c's bread-and-butter make, especially with the lancer. the latest generation (ex) is, in my opinion, not visually appealing. it is derived from the concept x which i think it looks absolutely stunning. however, the production model is a let down. its predecessor is a good car though, except for its poorly implemented cvt. i guess most of its sales come from the sixth generation lancer which c&c sells at a heavily discounted price. other models include the i, evolution (ix & x) and colt also helped push its sales.
hyundai comes in at number 5. i guess the only money-making model is the avante. komocco motors should be satisfied with the result after considering that their rival, kia, isn't on the list. consipracy, maybe? since its avante shares the same engine as the kia cerato variant 2? 'let the consumers decide, we just split the earnings. it's a win-win situation, doesn't it?'
mazda earned the sixth spot. from my observation, mazda's marketing strategy is simple. ads and more ads. you'll see ads (mostly on mazda 3 sp) on buses, newspapers, magazines etc. i guess it has paid off. with so many mazda 3 on the roads, it is fast becoming a contender to toyota corolla as the 'uncle favourite'.
suzuki comes in next at number seven. if you look closely at the rankings, mazda only outsell 20 cars more than suzuki. maybe those 20 cars are mazda 2? anyway, suzuki is an expert with compact cars. swift is their best selling model worldwide. same here. seems like champions motors will have to bring in other models of suzuki. maybe the lapin (PI)? *haha* really, the swift lacks the boot space. so i guess majority of buyers are from the fairer sex or male bachelors who buy the sport to enhance their appeal. *haha*
mercedes takes the eighth spot. not surprising as demand for a benz has dropped due to the fact that no new models are out (the new c-class has just been introduced). oh, not forgetting there are merc cabs around. enough said.
bmw, mercedes's arch rival, is number nine. same fate as mercedes but no bmw cabs yet. maybe in another year or two? *shrugged*
lastly, subaru. i guess there are still inspired boy-racers around. lots of my surrounding friends are driving a subaru impreza or the rexes (sti included). since becoming a child of tan chong, subaru has been enjoying healthy sales. the subaru challenge gets everyone talking and not forgetting the radio ads on the s204, which i feel is superbly choreographed. now subaru is under the charge of toyota, i am sure there will be more buyers.
that's it. till another edition of coffeeshoptalk, so long!
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